How to Get Your Handmade Product Listings Found |Understanding SEO Lingo
Selling online can be an exciting and fulfilling experience for any seller, however, at the same time it can be a very daunting experience for new sellers. Knowing how to get your handmade product listings found by customers is extremely important. Therefore, understanding SEO Lingo and the terminology that goes with selling online can decrease the intimidation for new sellers.
We’ve put together this helpful seller’s common terminology handbook to make things a little easier for you.
What is SEO?
SEO stands for Search Engine Optimization.
What Does SEO Mean?
SEO is the process of choosing the right combination of words and phrases to push your product listings to the top of relevant search results. Keep in mind, this doesn’t include paid advertisements and includes Google searches and searching on Craftrina.
In order to make a computer do anything, a computer program has to be written. When a computer program is written, the user has to give step by step instructions to the computer to tell it exactly what it needs to do. Once the computer has these instructions, it then “executes” the program and follows each step mechanically to reach the end goal (such as search). In addition to telling the computer what to do, you also choose how the computer will do it. This is the point at which algorithms come in to the picture.
The algorithm is technique used to complete the job. There are many different algorithms computers and website use to accomplish any given task. As with anything, each algorithm has its pro’s and con’s in certain situations.
Keywords are words and phrases potential customers enter into a search box to help them find the product their trying to find.
It’s important to take your time to carefully choose keywords relevant to your small business and its products. The best way to do this is by putting yourself in the customer’s shoes. If you were the customer looking for a specific type of product, what words would you use to search for your Craftrina shop or products?
Keywords come to play again in your product titles. You always want to include the most important keywords first in your product titles.
Include the obvious about your product in your title.
Let’s say you’re selling digital paper, make sure the words ‘DIGITAL’ and ‘Paper’ are included your product title.
Avoid using generic words such as ‘small’ and ‘cute’ at the beginning of your title to help set your product apart from other seller’s product listings.
Conversion what?! Don’t panic, this sounds complicated, but it’s really not. The conversion rate is the total number of sales your shop has had divided by the number of views your shop has had.
Total # of sales/100 equals your conversion rate. It’s always a good idea to keep a close eye on your conversion rate to see if it’s gradually increasing over time. An average conversion rate is just over 1 percent.
SKU stands for Stock Keeping Unit. Simply put, it’s a numerical code assigned to each product to make it easier to quickly identify each product when searching orders. SKU’s can be added to your Craftrina product listings if you choose.
AOV stands for Average Order Value. The AOV can be calculated simply by dividing the total order value by the total number of orders over a given period of time.
When we talk about impressions, we’re not talking about first impressions here. Impressions are sometimes referred to as ‘views‘. An impression is each time your product listing appears on someone’s screen.
Impressions doesn’t mean the user clicked through to your product listing though. You can get an impression simply from a user scrolling your product listing. Either way, the more impressions you can get the better. The more impressions you have means your product listing is appearing more often or in more places.
Abandoned Cart means exactly what it sounds like. An abandoned cart is when a shopper leaves your shop without paying, for the products they placed in their cart.
The most common reasons for cart abandonment—the customer decided they didn’t need it, or they decided they wanted to do more research, or simply because they found the product cheaper elsewhere.